Reports to: New Deal Program Coordinator
Job Type: Part-Time
Language is at the heart of all we do. We focus on the language and ideas of writers. We believe that hearing great language powerfully expressed improves our listening skills, opens our eyes, and deepens our perception and understanding of the world around us. We infuse our work with adventure—provocative ideas, visual boldness, and a sense that we are on a lifelong journey with Shakespeare and classic drama. We are committed to diversity—diverse approaches to dramatic material, diversity on our staff, in our casting and audiences, and multifaceted relationships with uniquely different communities. Learning is a fundamental principle of the Theatre, and we value learning as a process that takes place over time—a process that depends on our ability to promote curiosity, reflection, study, research and dialogue in all our work. We are dedicated to service. Inspired by our civic role, we seek to create broad public access and to bond the diverse New York community through the language, pleasure and ideas of classical drama. To advance our mission and values, Theatre for a New Audience:
• produces Shakespeare alongside other plays of classic stature and major contemporary plays, creating a dialogue over centuries between Shakespeare and other authors about our contemporary world;
• builds long-term associations with artists and offers programs for their growth and ongoing development;
• promotes the humanities by presenting dynamic discussions with leading artists and scholars in a variety of fields in conjunction with the plays we present;
• programs for wide-ranging audiences—from connoisseurs of diverse repertory to young people who are seeing groundbreaking productions for the first time;
• promotes access for diverse audiences by offering economically-priced tickets;
• provides rich arts-in-education programs, including teacher training and the largest in-depth program in New York City to introduce Shakespeare to Public School students;
• uses its facilities and intellectual resources to serve the local artistic, educational and social communities where the Theatre operates, and contributes to the international theatre community through touring, artistic exchanges and partnerships.
About the Position
Theatre for a New Audience is looking to hire multiple enthusiastic brand ambassadors for our New Deal Program, which offers $20 tickets for those aged 30 and under or full-time students of any age. New Deal Ambassadors will be the face and voice of the TFANA and New Deal brand, while also playing an integral part in increasing New Deal brand awareness and ticket sales through various media channels. You will work closely with the New Deal Program Coordinator to achieve marketing and ticket sale goals.
The ideal candidate: you are self-motivated and excited about theatre. You are passionate about audience diversity and connecting people in your community to discounted theatre tickets. You are the ultimate self-driven go getter who wants to spread the word about New York’s lowest discounted theatre tickets. You love social media – people who follow you love your content and are genuinely interested in what you have to say!
Responsibilities include:
Brand Ambassadors will use their personal social media accounts (Instagram, Threads, X, Facebook, TikTok) to promote the New Deal program by engaging (sharing/reposting) with our official social media accounts, paid campaigns, or any other marketing efforts. Ambassadors will also be provided official logos and graphics from TFANA so they can create their own social media content, but it is not required.
In addition to remote requirements, New Deal Brand Ambassadors will be required to attend two of four New Deal nights. TFANA New Deal nights are a post-show party that take place at Fulton Hall to allow New Deal ticket-buyers to connect in person and enjoy complimentary food and beverages. These events typically take place on a Thursday evening in the middle of a show’s run.
Our New Deal Nights event typically takes place at Fulton Hall immediately following a performance. In addition to providing free food and drinks to guests, TFANA also hosts an artist talk series during New Deal Nights, aiming to broaden the scope of the play beyond the confines of the theater. Past artists have included the likes of Hari Nef (Des Moines), Michael Shannon & Paul Sparks (Waiting for Godot),Maggie Siff (Orpheus Descending) and 2024 Pulitzer finalist Shayok Misha Chowdhury (Public Obscenities). At these events, New Deal Brand Ambassadors will enhance the New Deal brand by discussing the program with patrons. All ambassadors attending will receive a stipend for transportation home.
Qualifications and Traits:
- Appreciation for theatre
- Familiarity with company’s mission, vison, and goals
- Maintaining a positive image of TFANA and New Deal Program
- Excellent verbal and written communication skills
- Friendly, approachable, and outgoing personality
- Working knowledge of social media platforms and tools
- Be present for at least two (four per season) New Deal night parties and engage with audiences.
- Strong presence on social media
- Previous brand ambassador experience a plus
Compensation:
This is a part-time position (5 hours/week) with $16/hr. plus 20% commission on any New Deal Tickets sold by the New Deal Ambassador using their unique NEWDEAL code.
To Apply:
To apply please send a resume, along with a short paragraph explaining why you think you would be a great fit for this position to [email protected] with “New Deal Brand Ambassador” in the subject line. If you would like to share your Instagram feed, TikTok content, or show off any witty Tweets, you can also include social media handles for Instagram, TikTok, and Threads/X.
